Scugog Council Approves Tourism Growth Plan

Scugog – At the February 23 Council Meeting, Scugog Council voted to endorse the 2026 Scugog Tourism Visitor Growth Plan, a coordinated strategy to guide sustainable tourism growth and strengthen the Township’s economic vitality.

Tourism continues to be a major economic driver for Scugog. In 2024, downtown Port Perry welcomed more than 573,000 daily visits from 73,000 tourists, marking a 28% increase over the previous year. Tourism delivers measurable economic benefits for local businesses, and by increasing visitor numbers, we also increase our ability to attract future growth and investment opportunities.

“With visitation on the rise, it is imperative to consider both community and tourism needs, plan responsibly and sustainably. This plan ensures we’re growing tourism in a way that reflects Scugog’s values and strengthens our community,” said Scugog Mayor Wilma Wotten.

Scugog is becoming a popular destination, offering a variety of experiences not only in downtown Scugog but also through our agri-tourism sector. The Township is taking a proactive approach to ensure growth is well-managed, environmentally responsible, and aligned with community values. The Visitor Growth Plan was developed through four facilitated sessions with a cross-sector Steering Committee, supported by Central Counties Tourism.

The plan focuses on five strategic pillars:

1. Embrace: Acknowledge and support Scugog as a tourism town.
2. Manage: The plan has clear leadership, and the stakeholders understand their roles.
3. Connect: Take an “all of Scugog” approach to destination development.
4. Entice: Tell compelling stories of Scugog to motivate visitation.
5. Champion: Advocate for policies that support destination growth.

The plan will guide tourism initiatives across the Township through 2026 and over the next five years, supporting economic development, enhancing the visitor experience, and maximizing community benefits. Thank you to everyone on the Steering Committee for participating in creating this plan.

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Media Contact: Communications and Strategic Projects, Township of Scugog
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